Required non-Business  Courses

• MATH 1150 & 1160 or 1210 Calculus *
• PSYC 1000
• MATH 1140 Business Statistics
• TIDB 1010 or 1020
• TIDB 1110
• ECON 1010 Microeconomics
• ECON 1020 Macroeconomics
• Notes * Completion of both MATH 1150 and MATH 1160 or MATH 1210 is required for students admitted Fall 2014 and later

Required Business Core Courses

• ACCN 2010 Financial Accounting
• MCOM 3010 Management Communication
• ACCN 3010 Managerial Accounting
• MKTG 3010 Marketing Fundamentals
• FINE 3010 Financial Management
• MGMT 4010 Strategic Management
• INFO 3010 Business Modeling
• MGMT 4900 Capstone
• LGST 3010 Legal, Ethical, Regulatory Envir of Busn.
• CDMA 1201
• MGMT 3010 Organizational Behavior

Required:

• MKTG 4100 Consumer Behavior
• MKTG 4110 Marketing Research
• MKTG 4115 Marketing Research Lab
• MKTG 4220 Sales Force Management
• MKTG 4250 Social and Online Marketing

Plus two electives from:

• MKTG 4120 Marketing Strategy
• MKTG 4230 International Marketing
• MKTG 4240 Relationship Marketing
• MKTG 4260 Integrated Marketing Communications (formerly Advertising and Brand Promotion)
• MKTG 4270 Marketing Analytics
• MKTG 4280 Sports Marketing
• MKTG 4290 Service Marketing
• MKTG 4600 Cases in Marketing
• MKTG 4410 Social and Online Marketing Lab (1.5 credits)
• FINE 3200 Games and Decisions
• INFO 4120 Database Management (taken in Spring 2014 only)