MKTG 4230 International Marketing

MKTG 4230 International Marketing
International Marketing
MKTG 4230 focuses on marketing management problems, techniques, and strategies necessary to incorporate marketing concepts into the framework of the world marketplace. It follows a multidisciplinary approach to create a broad understanding of the subject matter, including concepts from sociology, political science, economics, and marketing. This class also considers contemporary issues including globalization and thee impact of the Internet.
Pre-requistites: MKTG 3010
credit hours: 3