MKTG 4410 Social and Online Marketing Optional Lab

MKTG 4410 Social and Online Marketing Optional Lab
Social and Online Marketing Optional Lab
This course is designed to teach students the elements of social and online marketing, through hands-on exercises. Students will be working inside analytic programs, researching and purchasing domain names and internet traffic through traditional Pay-Per-Click marketing channels with a course-sponsored budget, as well as creating a full sales process for message or product of their choosing. The outcome will be direct experience taking a product or message to market, with application of knowledge learned through previous courses.
Pre-requistites: MKTG 4250
credit hours: 1.5