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Required non-Business Courses
- MATH 1150 & 1160 or 1210 Calculus *
- PSYC 1000
- MATH 1140 Business Statistics
- TIDB 1010 or 1020
- TIDB 1110
- ECON 1010 Microeconomics
- ECON 1020 Macroeconomics
- Notes * Completion of both MATH 1150 and MATH 1160 or MATH 1210 is required for students admitted Fall 2014 and later
Required Business Core Courses
- ACCN 2010 Financial Accounting
- MCOM 3010 Management Communication
- ACCN 3010 Managerial Accounting
- MKTG 3010 Marketing Fundamentals
- FINE 3010 Financial Management
- MGMT 4010 Strategic Management
- INFO 3010 Business Modeling
- MGMT 4900 Capstone
- LGST 3010 Legal, Ethical, Regulatory Envir of Busn.
- CDMA 1201
- MGMT 3010 Organizational Behavior
Required:
- MKTG 4100 Consumer Behavior
- MKTG 4110 Marketing Research
- MKTG 4115 Marketing Research Lab
- MKTG 4220 Sales Force Management
- MKTG 4250 Social and Online Marketing
Plus two electives from:
- MKTG 4120 Marketing Strategy
- MKTG 4230 International Marketing
- MKTG 4240 Relationship Marketing
- MKTG 4260 Integrated Marketing Communications (formerly Advertising and Brand Promotion)
- MKTG 4270 Marketing Analytics
- MKTG 4280 Sports Marketing
- MKTG 4290 Service Marketing
- MKTG 4600 Cases in Marketing
- MKTG 4410 Social and Online Marketing Lab (1.5 credits)
- FINE 3200 Games and Decisions
- INFO 4120 Database Management (taken in Spring 2014 only)