MKTG 4600 Cases in Marketing

MKTG 4600 Cases in Marketing
Cases in Marketing
Integrating materials across thee consumer behavior/marketing curriculum, this capstone course reviews and advances the understanding of consumer needs as they relate to effective marketing decisions on product, pricing, advertising, personal selling, sales promotion, and distribution channels. It considers the contexts of global marketing and not-for-profit marketing.
Pre-requistites: All BSM 3000-level courses
credit hours: 3