MKTG 4115 Marketing Research Lab

MKTG 4115 Marketing Research Lab
Marketing Research Lab
This course is a co-requisite of the Marketing Research lecture course and is designed to supplement that material. The laboratory is designed to help students attain skills in data collection, statistical analysis, and interpretation of data collected from primary and secondary sources. Emphasis is on hands-on experience with real-world projects and cases that emulate the experience of a market research analyst.
Pre-requistites: MKTG 3010
Co-requisites: MKTG 4110
credit hours: 1.5