MKTG 4250 Social and Online Marketing

MKTG 4250 Social and Online Marketing
Social and Online Marketing
The media landscape has undergone significant changes in recent years. The amount of time people devote to traditional media outlets has been steadily declining. Meanwhile, online and social media channels have been growing at breakneck speed, leaving businesses scrambling to understand and effectively tap these emerging marketing channels. In this course students will learn tools and frameworks to understand how companies can implement effective online and social media marketing campaigns.
Pre-requistites: MKTG 3010
credit hours: 3