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ASSOCIATE OF ARTS IN MARKETING
Core Competencies
- ENGL 1010 Writing Select one course:
- MATH 1110
- PHIL 1060 Critical Thinking
- PHIL 1210 Elementary Symbolic Logic
- BSMT 3250 Business Statistics (recommended)
- CPST 1070 Math for Information Technology
Supporting Requirement: Oral Communications - Select one course:
- SPEC 1400 Intro to Public Speaking
- SPEC 3110 Small Group Communications
- THEA 2100 Fundamentals of Acting
- BSMT 2250 Business Communications
Distribution Requirements
- Humanities, 6 credits
- Sciences, 6 credits
- Social Sciences - Select one course
- ECON 1010 Introductory Microeconomics
- CSEC 1000 Economics for Non-Majors
- CSEC 1010 Introductory Microeconomics (online)
Writing Requirement
- Designated writing course (CSEN 3310 Business Report Writing recommended)
Major Requirements
- BSAC 1110 Elementary Accounting I Select one course:
- BSMT 2310 Principles of Management
- BSMT 3340 Managing Organizational Behavior
- BSMT 3700 Global Business
- BSMT 2250 Business Communications
- BSMK 3200 Intro to Marketing Principles
- BSMK 3300 Consumer Behavior
- BSMK 3400 Advertising I
- BSMK 3410 Advertising II
- BSMT 3750 Business Internship (taken in last year)
General Electives
- As needed to total 60 credits (computer course recommended)
MINOR IN MARKETING
Minor Requirements
- BSMT 2250 Business Communications
- BSMK 3200 Intro to Marketing Principles
- BSMK 3300 Consumer Behavior
- BSMK 3400 Advertising I
- BSMK 3410 Advertising II Select one course:
- BSMT 2310 Principles of Management
- BSMT 3340 Managing Organizational Behavior
- BSMT 3700 Global Business
MARKETING POST-BACCALAUREATE CERTIFICATE
Students must have a 2.0 grade point average in all required coursework. Half of all the required 24 credits must be completed at Tulane. Courses taken for a Baccalaureate Degree will not be accepted for transfer credit towards the PBC program. Only those courses successfully completed, "C" or better, after a student received a Baccalaureate Degree will be considered for transfer credit.
Core Requirements
- BSAC 1110 Elementary Accounting I Select one course:
- BSMT 2310 Principles of Management
- BSMT 3340 Managing Organizational Behavior
- BSMT 2250 Business Communications
- BSMK 3200 Intro to Marketing Principles
- BSMK 3300 Consumer Behavior
- BSMK 3400 Advertising I
- BSMK 3410 Advertising II
- BSMT 3750 Business Internship (taken in last year)
There is a 27-credit limit on the number of business courses a student in the School of Continuing Studies may take. NOTE: Business courses at the School of Continuing Studies are not transferable to A.B. Freeman School of Business.
MARKETING CERTIFICATE OF COMPLETION
NOTE: All courses required for this certificate must be taken at Tulane's
School of Continuing Studies. Courses presented for this certificate
requires a "C" or better.
Requirements