BSMK 3200 Introduction to Marketing Principles

BSMK 3200 Introduction to Marketing Principles
Introduction to Marketing Principles
A study of our present-day marketing system from a managerial point of view. Subjects covered include products, consumers, promotion, channels of distribution, market research, pricing, marketing, feasibility analysis, marketing law and international marketing. The majority of class time is spent in lecture and discussing solutions to marketing cases by the application of marketing principles. An out-of-class project is required in which student groups observe actual business operations of their choice and analyze particular problems that these businesses are encountering. 
credit hours: 3