Marketing courses

BSMK 2200 Special Topics in Marketing
Special Topics in Marketing
credit hours: 1-3
Special Topics in Marketing

BSMK 3200 Introduction to Marketing Principles
Introduction to Marketing Principles
A study of our present-day marketing system from a managerial point of view. Subjects covered include products, consumers, promotion, channels of distribution, market research, pricing, marketing, feasibility analysis, marketing law and international marketing. The majority of class time is spent in lecture and discussing solutions to marketing cases by the application of marketing principles. An out-of-class project is required in which student groups observe actual business operations of their choice and analyze particular problems that these businesses are encountering. 
credit hours: 3
Introduction to Marketing Principles

BSMK 3300 Consumer Behavior
Consumer Behavior
Understanding the consumer is the key to developing and implementing successful marketing strategies. Disciplines such as psychology, sociology, and anthropology provide insight into the factors that influence the decision to buy. These factors are used to identify market segments and to explain their buying habits and mental processes.
credit hours: 3
Consumer Behavior

BSMK 3400 Principles of Advertising
Principles of Advertising
This course covers the fundamentals of advertising, beginning with the history and evolution of advertising as an element in the economy, a specialized form of communication, a craft, and an area of ethical sensitivity. At the practical level, students will be introduced to media planning and the emergence of new media, market research, agency organization and creativity as well as the legal and ethical concerns that advertising professionals must bear in mind. 
credit hours: 3
Principles of Advertising

BSMK 3410 Advertising II
Advertising II
This course requires the students to put together projects and advertising campaigns that should enhance their understanding of advertising and give them meaningful projects for their portfolio. 
credit hours: 3
Advertising II

BSMK 4100 Marketing Research Design
Marketing Research Design
This course focuses on the fundamental techniques and skills of marketing research today, including research and survey design, data collection methods, behavioral science techniques, computer programs and techniques for statistical analysis, and marketing applications for new product development and testing, sales forecasting, and advertising for retail, industrial and international markets.
credit hours: 3
Marketing Research Design