Marketing courses

CBMA 7910 COMPETITIVE MARKETING STRATEGY
COMPETITIVE MARKETING STRATEGY
credit hours: 3

CBMA 7940 BUSINESS MARKETING AND SALES FORCE MANAGEMENT
BUSINESS MARKETING AND SALES FORCE MANAGEMENT
credit hours: 3

CBMA 7960 PRODUCT MANAGEMENT
PRODUCT MANAGEMENT
credit hours: 3

MKTG 4100 CONSUMER BEHAVIOR
CONSUMER BEHAVIOR
This course examines the basic theories, concepts, and findings in understanding the behavior of consumers in the marketplace. The course is focused on understanding the cognitive and emotional factors that govern consumer decision making. The course draws substantially on real-world marketing stimuli to illustrate how the success (or failure) of marketing strategies depends on the close correspondence to (or violation of) principles of consumer behavior.
Pre-requistites: MKTG 3010
credit hours: 3

MKTG 4110 Marketing Research
Marketing Research
This course helps organizations listen to and understand their consumers and markets. This course deals with the methods for the collection, analysis, and interpretation of consumer and market information. The course familiarizes students with important concepts of consumer and market research and provides hands-on experience through real world field projects and cases.
Pre-requistites: MKTG 3010
credit hours: 3

MKTG 4115 Marketing Research Lab
Marketing Research Lab
This course is a co-requisite of the Marketing Research lecture course and is designed to supplement that material. The laboratory is designed to help students attain skills in data collection, statistical analysis, and interpretation of data collected from primary and secondary sources. Emphasis is on hands-on experience with real-world projects and cases that emulate the experience of a market research analyst.
Pre-requistites: MKTG 3010
Co-requisites: MKTG 4110
credit hours: 1.5

MKTG 4120 Marketing Strategy
Marketing Strategy
Marketing strategy bridges the gap between decisions made for short-term results and those made for the strategic survival and success of the firm. Readings, cases and classroom discussions will cover product-market portfolios, market share, experience curve and resource allocation. Markstrat, a computer-based marketing simulation illustrates these concepts by involving student teams in competitive markets that offer a risk-free environment for strategic experimentation.
Pre-requistites: MKTG 3010
credit hours: 3

MKTG 4170 Marketing Planning and Implementation
Marketing Planning and Implementation
This course focuses on the development of dynamic marketing plans for a broad array of companies who may be facing accelerated growth opportunities and/or operating difficulties. Focus will be on choosing the right marketing vehicles, determining how the vehicles need to work together, developing the implementation work plan, mapping out sequencing, and defining metrics and measurement process. Student teams will draw on this information, as well as knowledge acquired from earlier marketing courses, to implement a field study. For classroom discussions, we will be using a mix of text, articles, and case studies focusing on companies across diverse industries. Fieldwork will also be discussed in class, culminating in team marketing plan presentations.
Pre-requistites: MKTG 3010
credit hours: 3

MKTG 4220 Sales Force Management
Sales Force Management
Salespeople are a primary channel of communication between the firm and the consumer. Taught through lectures, cases, and a simulation game, this course covers the selection, motivation, compensation, job-assignment, and supervision of salespeople.
Pre-requistites: MKTG 3010
credit hours: 3

MKTG 4230 International Marketing
International Marketing
MKTG 4230 focuses on marketing management problems, techniques, and strategies necessary to incorporate marketing concepts into the framework of the world marketplace. It follows a multidisciplinary approach to create a broad understanding of the subject matter, including concepts from sociology, political science, economics, and marketing. This class also considers contemporary issues including globalization and thee impact of the Internet.
Pre-requistites: MKTG 3010
credit hours: 3

MKTG 4240 Relationship Marketing
Relationship Marketing
In marketing, nothing is as critical as building and maintaining relationships with key constituencies. Business corporations and non-profit institutions alike realize the importance of long-lasting relationships and their impact on their success. The major objectives of this course are twofold. First, focus on the marketing tools and techniques that organizations use to identify key constituencies, build relationships and assess their impact on the organization's performance. Second, provide students with a forum for presenting and defending their recommendations, and for critically examining and discussing the recommendations of others.
Notes: Business core course (required for the BSM degree)
Pre-requistites: MKTG 3010; junior standing or above
credit hours: 3

MKTG 4250 Social and Online Marketing
Social and Online Marketing
The media landscape has undergone significant changes in recent years. The amount of time people devote to traditional media outlets has been steadily declining. Meanwhile, online and social media channels have been growing at breakneck speed, leaving businesses scrambling to understand and effectively tap these emerging marketing channels. In this course students will learn tools and frameworks to understand how companies can implement effective online and social media marketing campaigns.
Pre-requistites: MKTG 3010
credit hours: 3

MKTG 4260 Advertising and Brand Promotion
Advertising and Brand Promotion
This course is designed to provide conceptual underpinnings of marketing communication, and reflect the role of media strategies in providing information, persuading, selling and creating popular culture. This course emphasizes the development of integrated marketing communication programs. Students will learn the fundamentals of different media options, how to evaluate marketing communication programs/outcomes, and how to develop an integrated marketing communication campaign. Students will also be introduced to trends and issues facing marketing communication historically and today. A substantial portion of in-class and out-of-class time will be devoted to applying the concepts and developing a real-world marketing communication program.
Pre-requistites: MKTG 3010
credit hours: 3

MKTG 4410 Social and Online Marketing Optional Lab
Social and Online Marketing Optional Lab
This course is designed to teach students the elements of social and online marketing, through hands-on exercises. Students will be working inside analytic programs, researching and purchasing domain names and internet traffic through traditional Pay-Per-Click marketing channels with a course-sponsored budget, as well as creating a full sales process for message or product of their choosing. The outcome will be direct experience taking a product or message to market, with application of knowledge learned through previous courses.
Pre-requistites: MKTG 4250
credit hours: 1.5

MKTG 4550 Internship
Internship
Freeman School majors may elect to do a business internship that will appear as a one-credit, 4000-level course on their transcripts; however, the credit does not apply toward the 122 minimum hours required for a BSM degree. The internship must be related to one of the majors offered through the BSM program and the internship must apply (within an ongoing business organization) the intellectual capital obtained from first-through third-year Freeman School courses. To obtain approval of the internship, the student must visit the Office of Undergraduate Education for instructions. The final grade for the internship is given on an S/U basis upon submission of a ten-page paper to supervising faculty member, Robin Desman. This course is normally offered during the summer and fulfills the curricular practical training" option for students with F-1 visa status."
credit hours: 1

MKTG 4600 Cases in Marketing
Cases in Marketing
Integrating materials across thee consumer behavior/marketing curriculum, this capstone course reviews and advances the understanding of consumer needs as they relate to effective marketing decisions on product, pricing, advertising, personal selling, sales promotion, and distribution channels. It considers the contexts of global marketing and not-for-profit marketing.
Pre-requistites: All BSM 3000-level courses
credit hours: 3