MCOM 3100 Social Media

MCOM 3100 Social Media
Social Media
Using case studies and real-world examples from large corporations and small business, students explore current and future opportunities of how professionals embrace online social networks, user-generated content and content sharing to communicate. This course looks at these new channels of communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated communication strategy.
Pre-requistites: MCOM 3010; junior standing and above.
credit hours: 3