CBMA 4600 Cases in Consumer Behavior and Marketing Action

CBMA 4600 Cases in Consumer Behavior and Marketing Action
Cases in Consumer Behavior and Marketing Action
Integrating materials across the consumer behavior/marketing curriculum, this capstone course reviews and advances the understanding of consumer needs as they relate to effective marketing decisions on product, pricing, advertising, personal selling, sales promotion and distribution channels. It considers the contexts of global marketing, Internet marketing and not-for-profit marketing.
Pre-requistites: All BSM 300-level core courses.
credit hours: 3