CBMA 4150 Marketing Strategy

CBMA 4150 Marketing Strategy
Marketing Strategy
Marketing strategy bridges the gap between decisions made for short-term results and those made for the strategic survival and success of the firm. Readings, cases and classroom discussions will cover product-market portfolios, market share, experience curves and resource allocation. Markstrat, a computer-based marketing simulation illustrates these concepts by involving student teams in competitive markets that offer a risk-free environment for strategic experimentation.
Pre-requistites: CBMA 301.
credit hours: 3