CBMA 3010 Consumer Behavior/Marketing Fundamentals

CBMA 3010 Consumer Behavior/Marketing Fundamentals
Consumer Behavior/Marketing Fundamentals
This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of consumers, the marketplace, and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels and communication strategies; and the organization's system for planning and controlling its marketing effort.
Notes: This is a required course in the A. B. Freeman School of Business Core Curriculum.
Pre-requistites: MATH 114, MATH 115 or 121; ECON 101 or 103; ECON 102 or 104; and PSYC 100, 101 or 102, junior standing or above.
credit hours: 3