CBMA 4130 International Marketing

CBMA 4130 International Marketing
International Marketing
CBMA 413 focuses on marketing management problems, techniques, and strategies necessary to incorporate marketing concepts into the framework of the world marketplace. It follows a multidisciplinary approach to create a broad understanding of the subject matter, including concepts from sociology, political science, economics, and marketing. This class also considers contemporary issues including globalization and the impact of the Internet.
Pre-requistites: All BSM 300-level core classes.
credit hours: 3